WEAR CLOTHES THAT MATTER
Summers are here and we all are falling back to the work routine. Whether attending or shuffling between boardrooms or casual, parties to wedding occasions, most of us struggle to find the perfect fitted clothes for all events and affairs, which are sustainably made, comfortable to wear and, it is also important to find the outfit you can be proud to wear that still meet your lifestyle when commitments call. In recent years, sustainability has become a buzzword and turned a few heads, has made the consumers aware as today they are taking a closer look at the food they consume and the chemical they put into their bodies, they are shifting their purchasing decisions to create a cleaner environment through the clothes they wear.
As the fashion industry is responsible for 10% of humanity’s carbon emissions and 35% of microplastics come from laundering synthetic textiles like non-recycled polyester etc. Many fibers contain plastic in an estimated 60% of the garments which does not break down in the water and pollutes water terribly. Even a lot of clothes end up in the dump and the equivalent of one garbage truck full of clothes is burned or dumped in a landfill every second, creating air pollution, drying up the water sources, and polluting rivers & streams hardcore. But these things are coming under control as sustainable fashion is pacing up highly and giving new life to the industry.
At present times, all aware consumers are not only paying attention to the quality of their garments, but also considering the entire supply chain, production processes, and product afterlife. They are more aware that hang tag using the word “Sustainable” does not mean the retailers are using a clean process to develop that garment, instead, the whole, from initial to starting point should be covered with the ethical sustainable process and no harm should be done to the mother earth and due to this people are choosing garments and materials engineered to last longer. Some of the most sustained materials are natural fibers (Cotton, Hemp, and Linen) and futuristic/ innovative fabrics. They are ditching cheap synthetics non-recycled (Polyester, Nylon, and Spandex). These fibers are not grown naturally and instead come from chemicals and polymers.
One of the biggest culprits in the fashion industry is “Fast Fashion “or clothes made cheaply to meet the demands for the hot trendy new styles. However, fast fashion is putting our future planet at risk and now people are more aware of such unethical environmental activity, which is leading to the better choice of fashion and good health of the earth & environment.
From Expensive consumers to moderate consumers, all are choosing the fashion that carries sustainable authenticity all over, so in this way, they are contributing their part to saving mother earth and making it a better place to live. So, as an individual, we should take responsibility for our daily choices, like investing in a piece that lasts longer and contains a feature that does not cause bad to the environment. Like if you are in project-based work, then you can go with staple workwear as it is becoming a priceless asset, and instead of shopping the fabric which contains harmful zest you should go for organic fabrics like cotton, recycled sustainable fabric, recycled polyester fabric, which is beneficial for your health, skin and of course for the environment.
There are small steps we can take each day to pave the path toward a more sustainable fashion future. We as fashion creators, keep a close eye on creating garments with organic fabric and giving our best possible contribution to making the earth heaven for us and for coming generations.